Seach Engine Optimization for Higher Traffic
Search engines today send more traffic to websites than ever before. Getting discovered by potential customers searching for your products and services is one of the best and most affordable way to grow the business. However, with so many of your competitors competing for a first page rank in Google and other search engines, businesses have to be extremely innovative in order to get online traffic. Making your website show on the first pages of search results for prime keywords needs much more than old world SEO techniques. One of the key factors Google emphasizes for webmaster and website owners is to build websites for customers, not for search engines. Google says "provide a much better user experience and subsequently enjoy better ranking" (More on google quality guidelines). And that is exactly what we focus on in order to provide our customers with sustainable flow of online search traffic.
Creating unique content that is specific to your business and content that could showcase your domain authority to your potential customers not only will help your convert traffic into paying customers but will also help in gaining strong reputation among the search engines.
Our team spends the time needed to understand your business model, your target customers and your SEO goals. This helps us build a strong foundation for your SEO efforts. Our step-by-step approach will help us grow your search engine initiatives in a systematic and predictable manner:
- Keyword & Competitive Analysis
- Content Development
- Link Building
- On-page Optimization
- International SEO
- Local SEO
- Mobile SEO
- Video SEO
- Press Release (PR)
- Reports & Key Performance Indicators
Indentifying keywords that your target audience use when searching for your products and services is the first and one of the most important steps for search engine marketing initiatives. Often, the most important keywords are also the most competitive ones. Identifying alternative keywords that are less competitive but can still provide good number of traffic is also important.
- Full Keyword List
- Potential monthly traffic for each keyword
- Estimated time frame for first page ranking
Deliverables for our keyword analysis phase includes the following:
- List all possible keywords that are specific to your business order by importance
- Potential monthly traffic for each of the above keywords (we use advanced analytics tools to get this data)
- Estimated time frames and chances of first page ranking for each of your keywords
Competition Analysis - Our competitive analysis evaluates the competitiveness of your keywords. We identify other business that are competing for your keywords, and their online strategies that can help us learn and improve our optimization strategy for your business. Competition analysis is an ongoing process we take it seriously during every stage of our search engine optimization service.
Search engines prefer domains and websites that have a strong online reputation for specific services and product. One way to build a strong reputation in the eyes of the search engines is to create a set of content that is popular among customers. For example, popular contents are liked in facebook, re-tweeted on Twitter and pinned on Pinterest. Customers or potential buyers spend more time on a page that has good content. Popular contents are also referred to by domain experts on other blogs and websites. These are a few of the ways in which search engines could potentially identify content that are really popular versus mediocre content.
We believe in having dedicated content writers that can under various business, target customers, and your product and services, and deliver truly original content.
Search engines maintain a huge database of websites and all the individual web pages. They also keep track of links between various websites. From a search engine perspective, it is a positive thing for your website if another relevant website links to a page on your site. More relevant links from related and high-authority websites increases the credibility of your business. High quality links will help your website rank higher on search engines. Our team specializes on building backlinks from credible and relevant websites and blogs. We follow Google guidelines and avoid tricks some companies use for short term gains.
This is a process to audit all the existing web pages on your site and ensure that they are optimized for search engines. This includes making sure all the HTML tags on your website are tuned for maximum impact for your target keywords. We understand that over optimization can be counter-productive. Hence we take special care to avoid common mistakes such as keyword stuffing which can harm optimization efforts.
Search engines return different results for searches from different geographical locations. If you expect customers from around the world to buy your products or services, then you should consider international search engine optimization. International SEO is one of our core strengths. Our strategy includes creating domain names for specific countries (example - www.yourcompany.us domain if you want to target United States market).