Paid Advertisements are a quick way to get traffic
PPC stands for Pay-Per-Click. Paid advertisements in search engines like google are an easy way to get immediate traffic to your site. Paid ads takeup the most critical position on search engine results which is usually the top section of a website. Hence PPC advertisements have the potential to bring in a huge amount of traffic to a website. However, in order to have a good return on your PPC marketing investment, you must have a website optimized for conversion. This will ensure that people landing on your site by clicking on paid ads actually convert from potential customers to acutal buyers.